Event Status
Scheduled
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401 Channelside Dr
Tampa, FL 33602
United States
Event Neighborhood
Event Attendance Mode
In-Person (Offline)
Free/Open to the public?
Yes
Pre-registration Required
No
When
-
Event Links
Event Collection
Attachments
March Madness is here, and Coca-Cola Zero Sugar is bringing its great taste to Tampa, showcasing how Coke Zero Sugar uplifts and refreshing fans throughout the marathon that is March Madness.
- Fan Work Is Thirsty Work: This year’s Coke Zero Sugar March Madness campaign revolves around the simple idea that being the best fan can be thirty work – and don’t the best fans deserve the “Best Coke Ever?”
- On-Campus: Coke Zero Sugar will take over Tampa in big ways that drive ultimate fandom and undeniable thirst. Fans will be refreshed at every corner through street sampling, offering fans unique and shareable opportunities to enjoy a great tasting Coke Zero while proving their fandom. In addition, fans attending the Final Four will be greeted with commemorative celebration 12 oz sleek cans of Coke Zero Sugar for Semi and Final rounds.
- Fight Song: The new fan-centric 360-degree marketing campaign includes a new TV creative titled, “Fight Song,” which celebrates the essential role fight songs play in making March Madness the greatest tournament of all time and the thirsty work fans put in all tournament-long.
Neighborhood Events calendar items are community generated and unless otherwise noted do not indicate information verification or an endorsement by the City of Tampa.